In 1910, a family recipe made its way from
Sicily to Germany.

Klaus Fassin turned that recipe into a tiny
black licorice cat and named it Katjes, the Dutch word for Kitten. When asked
why he made it a cat, he said it was a lucky charm.

More than a century later, we’d say he was onto
something.

We’ve never been good at following the crowd.

While others were making candy the usual way,
we kept asking ourselves one question:

What if we did it differently?

That mindset led us to the world’s first
gummies that tasted like yogurt, an iconic pink packaging, and looking more
into ingredients.

So, in 2016 we made one of the biggest
decisions in our history.

We removed animal gelatin from our gummies and
turned our portfolio vegetarian.

Later came vegan recipes, no palm oil, no high
fructose corn syrup, and plant and algae derived colors.

Some things change. Others stay exactly the
same.

We’re still family-owned.

We’re still endlessly obsessed with candy.

And we’re still convinced that innovation
should make people smile – not just fill shelves.

Now it’s America's turn.

Katjes crossed the Atlantic with one simple
mission:

To prove that gummies can be every bit as fun,
colorful, and yummy without animal gelatin.

In 2026, creator Jake Shane joined the family
as Chief Creative Officer, helping us write the next chapter of our story.

This is just the beginning.