· By Eliza Jahn
Breaking the Gelatin Tradition: Why Katjes says "No" to Animal Gelatin!
Have you ever wondered what gives gummy candies their chewy texture? Well, it's a little something called gelatin. But here at Katjes, we like to do things a bit differently. We believe that candy should be enjoyed by everyone, including those who choose not to consume animal products. That's why we don't use gelatin in our delicious treats. Let us tell you all about it!
What is Gelatin Anyway?
Gelatin is a protein obtained from the collagen found in boiled animal bones, skin, and connective tissues. Derived from pigs or cows it's commonly used as a gelling agent in food products, including gummy candies. This has been the status quo and tradition for decades in the gummy industry. But let's be honest, using animal parts in our sweets doesn't sound very appetizing, does it?
Why Katjes Says No to Gelatin
Now, here's where we step in with our unique twist. Many years ago we made a conscious decision to say "no" to animal gelatin. At Katjes, we believe in making candy that everyone can enjoy and that is kind to all kinds. That's why we've said goodbye to gelatin and found a better way to create our irresistibly chewy gummies.
Instead of using animal-derived gelatin, we use modified food starch as our plant-based alternative. It's a fantastic gelling agent that gives our candies the perfect texture without compromising on taste. Plus, it allows us to create delicious plant-based treats without causing harm to animals!
The Advantages of Going Gelatin-Free
By not using gelatin, we're not only making our candies suitable for vegetarians and flexitarians and many more, but we're also reducing our environmental impact. Animal agriculture is a major contributor to greenhouse gas emissions and deforestation. By opting for plant-based ingredients like starch, we're doing our part to protect the planet.
But that's not all! Going gelatin-free also means that our candies are suitable for a wider range of dietary needs and preferences. It's all about inclusivity and offering delicious treats to as many people as possible. Whether you're following a special restriction diet, or simply avoiding animal products, you can indulge in our tasty treats without any worries.
So, the next time you reach for a bag of Katjes gummy candies, you can feel good knowing that you're enjoying a delicious treat that is kind to all kinds. We believe that candy should bring joy to everyone without harming others, and that's why we're proud to be gelatin-free!